Entries from October 2007 ↓

Clubbo Records

Clubbo Records is a fake record label created in 2004 by two San Francisco musicians, Elise Malmberg and Joe Gore. They manufactured an entire back story spanning 40 years and created the music associated with each time period, from the early bubblegum rock of Clipper Cowbridge’s “Soda Pop Shop” to Lazarus Project’s “Cyber Magnolia” supposedly the work of a computer whiz which “… is instantly recognizable as the work of a certain chubby, bearded guitarist from a psychedelic San Francisco band known for its protracted jams and devoted, itinerant fans.”

The website is a pretty interesting look into the history of pop music genres over the past 40 years. They have played close attention to detail with the recording styles of the music and have adhered pretty closely to their respective periods. As a hoax, it is pretty involved and enjoyable.

Thanks go out to Bryan and Steph for turning me onto this website.

Laws of Simplicity

Here is a video of John Maeda, the Associate Director of Research for MIT’s Media Lab, at the last TED conference in March 2007 discussing simplicity:

Last year I read and thoroughly enjoyed Maeda’s extremely short (~120 pages) book The Laws of Simplicity. I’d recommend it to anyone who does any kind of design. While designing with simplicity in mind may seem like common sense, I think sometimes we need a reminder and Maeda’s self-referential approach to discussing simplicity is a good one.

Proust Was A Neuroscientist

Jonah Lehrer, editor at large of Seed Magazine, announced today that his book “Proust Was A Neuroscientist” is now shipping. I’m excited about the book and pre-ordered it quite a while ago. I’m a big fan of Proust and have always loved reading interpretations of his dense, hyper-natural understanding of the sensory world. Both Clifford Pickover and Robert Anton Wilson have speculated in the past about his connection to the sciences and consciousness. On top of the book being about an exceptionally interesting subject, Seed Magazine has been such a joy to read since I subscribed last year and there is no doubt in my mind that Jonah is one of the reasons why this is true.

A comment about the book made almost 6 months ago by the man himself:

… my title is quite literal. I argue that Proust (and Whitman, Cezanne, Woolf, etc.) anticipated the facts of modern neuroscience. Their art expresses truths about the human mind - real, tangible, truths - that science is only now rediscovering. As you can probably guess, Proust was very prescient when it came to the neuroscience of memory.

I’ll post a review after I receive and read my copy, but you should all go out and buy the book today:

Proust Was A Neuroscientist

Radiohead and the Dictator Game

Benoit Hardy-Vallée at Natural Rationality posted an article about how the Dictator Game may have come into play with Radiohead’s recent “It’s Up To You” pricing method.

From the article:

The situation is thus similar (but not exactly) to a Dictator Game: player A spits a “pie” between her and player B, but B accepts whatever A offers. Thus, contrarily to the Ultimatum Game, B’s decisions or reactions has no influence on A’s choice behavior. Radiohead fans were thus in a position similar to A’s position. If we make the assumption that they framed the situation as a purchasing one in which they choose how much of the CD price they want to split between them and the band, and given that a CD is typically priced £1o (roughly 20 U.S.$), then the fans are choosin how to split 10£ between them and Radiohead. Usually, experimental studies of the Dictator Games shows that 70% of the subjects (A) transfer some amount to Players B, and transfer an average of 24% of the initial endowment (Forsythe et al. (1994). Hence if these results can generalized to the “buy Radiohead album” game, it would suggest that about 70% of those who download the album would pay an average of £2.4 , while 30% would pay nothing.

Human-Robot Relations

Cognitive Daily posted an interesting article today about the potential for human-robot marriage and how our relationships with robots seem to be growing.

From the article:

My first instinct upon reading this is to believe that people won’t get as much satisfaction from such relationships as from “normal” human relationships, but I’m not sure this will be the real problem with human-robot marriage. People need much less feedback in a relationship than you might think. They assign emotions to their pets (and robots) that these creatures simply don’t possess.

Emotional attachment to non-sentient items is a pretty scary thought, but entirely real. When we are in heightened emotional states, many of us seem to attach ourselves to whatever nearby is responsive, especially if that item performs a specific function or interacts with us and our environment. How these interactions will play out as technology advances is anyone’s guess, but they will without a doubt play out.