New Ideas for SEO

As we’re sure you know, we here at humemes know a bit about Search Engine Optimisation (SEO.) In fact, it’s how we keep the lights on, food on the table, and the server’s humming. Over the past few years that we’ve been doing this professionally, we’ve come to understand a few key things about SEO. The first is that not every person who claims to offer it as a service knows what they’re doing. The second is that quality is still king on the Internet.

This second issue, that of Quality, is what we’d like to discuss today. When many new website owners are approaching the Internet, they’re often tempted to avoid paying money for a developer and instead choose to do their website, website copy, and SEO themselves. When they realize that their site is still getting no hits, they tend to look in the direction of Pay-Per-Click advertising companies, such as Google’s Adwords. However, what they don’t understand, is that since the quality of both their site and their copy is so poor, they will end up paying a far higher premium than a competitor who has a website that is better designed and has better copy.

Without a doubt, many millions of dollars a year are lost by small, new, or un-hip companies due to poor design, poor copy, and poor SEO. We’d personally like to see that change. This has been your yearly public service announcement. Thank you.